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News — competitive advantage

How Sustainable is Your Strategic Competitive Advantage?

Sarah Leslie artificial intelligence competitive advantage innovation strategy

How Sustainable is Your Strategic Competitive Advantage?

Do you know what your source of strategic competitive advantage is today? Moreover, do you know whether that will that be sustainable and sufficient to support your strategic goals in your future operating context? And if not - which is likely - what new sources you will need to develop?

 

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Customer Strategy in an Age of Constant Connection and Distrust

Sarah Leslie competitive advantage customer journeys design thinking strategy

Customer Strategy in an Age of Constant Connection and Distrust

Well designed and executed, connected strategies can enhance customer experience, boost operational efficiencies and lower costs, whilst higher digital trust correlates with higher revenue. Businesses must both understand the extent to which constant connection and the possibilities it enables is desired, and enhance their digital trust credentials.

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From Facts, Data and Obersvations to Insights

Sarah Leslie big data competitive advantage insights

There has been a great deal written about how we now live in a 'post-truth' era where  facts and 'alternative facts' battle for mindshare. We're certainly in an age of information overload, where everyone has the ability to broadcast their opinions, and in which our multi-screening attention spans have been observed to have reduced to that of a goldfish*. When it comes to crafting strategy, it's vital to be able to separate facts, data and observations from opinions before you can begin to glean insights, from which you may derive real value. With attention span in mind, some concise definitions: Facts are information based on real occurrences; something that is actually the case. Statistics are used to summarise data...

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Innovation from Business Design to Product Offering and Customer Experience

Sarah Leslie competitive advantage design innovation

The term innovation is today both overused, and all too often misused. It's regularly confused with invention and it's sometimes assumed that it is concerned only with what is ground-breaking. Neither are true. Innovation is a process through which products, services and experiences that were not previously imagined, and which create value, are delivered. Mention innovation to most people and, invariably, their thoughts will turn first, if not be solely confined, to the product offering, and perhaps the product platform. Yet opportunities for innovation can occur though throughout the value chain - starting 'backstage', within organisations' business design, right through to 'onstage', addressing customers' experience of the products. The advent of each...

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Prioritizing Innovation Effort: What Customers Really Value

Sarah Leslie competitive advantage innovation jobs to be done prioritization

In deciding where and how to compete, every organisation makes choices about the products and services they will offer, and the strategies they will pursue to get there. Having a well managed, systemised process to evaluate these choices is essential. You likely have many more opportunities to pursue than your resources permit and research indicates that it is your ability to allocate resources based on project merit that most strongly determines your innovation performance. A number of frameworks exist to aid prioritisation of the ideas for development. Their differences in rigour will impact on speed to market, and their suitability for deployment varies according to the scale...

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