Cart 0

News — design thinking

Evolving Design Thinking for Equitability

Sarah Leslie design thinking ecosystems leadership shared value

Evolving Design Thinking for Equitability

The great success of design thinking has been to instil, in corporate innovation teams and entrepreneurial start-ups alike, the need to consider the triumvirate of Desirability, Feasibility and Viability. But an additional focus on Equitability will be essential to succeeding in the operating environment of the future.

Read more →


Customer Strategy in an Age of Constant Connection and Distrust

Sarah Leslie competitive advantage customer journeys design thinking strategy

Customer Strategy in an Age of Constant Connection and Distrust

Well designed and executed, connected strategies can enhance customer experience, boost operational efficiencies and lower costs, whilst higher digital trust correlates with higher revenue. Businesses must both understand the extent to which constant connection and the possibilities it enables is desired, and enhance their digital trust credentials.

Read more →


The Value of Design and Design Thinking to Business

Sarah Leslie design design thinking insights

If you've heard about the power of design thinking to drive value creation in any business, not just those involved in creating physical products, but aren't sure quite sure how, here's a short primer. Design used to be associated solely with appearance and aesthetics, with being 'on-trend', where it's value in driving consumer demand is clear. If you consider the marque of car you drive, or the brands of clothing you favour, you probably didn't choose them based solely on a rational basis of price and functionality. You chose them because there was something about the way they make you feel, something in their meaning to you, something in their design. And for that you were prepared to pay a...

Read more →


Fundamentals of Business Experimentation

Sarah Leslie design thinking experimentation innovation

Ideas that eventually reshape industries very often fly in the face of the collective wisdom and experience. In the absence of historical data to provide any comfort that value can be created from such ideas, it becomes vital for businesses to develop competency in experimentation. Eric Ries' Lean Startup methodology has much to teach businesses of any scale about the value applying a scientific approach to eliminate waste in the development of new offerings, and the use of an iterative, test and learn cycle to de-risk the innovation process. But before embarking on business experimentation, consider these key questions:  What is the purpose of the experiment? Will it definitively answer a question about a specific course of action under consideration? Is there...

Read more →


Design, Digital and Innovation: Driving Profitability and Productivity

Sarah Leslie design design thinking digital innovation productivity

Last week at the annual 'Design as Strategy Forum' in Sydney, a succession of excellent speakers shed light on the transformative power of design in their particular fields, and the value that it can deliver to customers, business, government and society. Even the RAAF. One of the speakers was the eminent economist Professor Ian Harper who, whilst making the case for designing cities and workplaces that are conducive to creativity in order to attract and drive productivity, neatly highlighted the interdependencies of Design, Digital and Innovation. Digital technologies are rapidly and fundamentally undermining the economies of scale that have been central to driving productivity in the industrial age: Distributed Manufacturing....

Read more →