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News — ideation

Using Trend Intelligence to Guide Innovation

Sarah Leslie customer experience ideation innovation trends

In this era of rapid technological change it can be comforting to reflect that basic human needs remain fairly constant. With some updates over the years, Abraham Maslow's famous hierarchy still holds good some 75 years on since first inception. Beyond our basic physiological needs and our need for safety, we seek to satisfy the increasingly higher order needs for belonging, self esteem, meaning, beauty, self-actualisation and transcendence. What changes is how these needs can be satisfied, driven by changes in our external environment, whether societal, economic or technological. An avalanche of new technologies is currently driving unprecedented potential to unlock novel ways of addressing peoples' fundamental and not so fundamental human needs.  Trend...

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