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News — prioritization

Prioritizing Innovation Effort: What Customers Really Value

Sarah Leslie competitive advantage innovation jobs to be done prioritization

In deciding where and how to compete, every organisation makes choices about the products and services they will offer, and the strategies they will pursue to get there. Having a well managed, systemised process to evaluate these choices is essential. You likely have many more opportunities to pursue than your resources permit and research indicates that it is your ability to allocate resources based on project merit that most strongly determines your innovation performance. A number of frameworks exist to aid prioritisation of the ideas for development. Their differences in rigour will impact on speed to market, and their suitability for deployment varies according to the scale...

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