Digital businesses leverage internet based technologies to create value through transforming their operations, products, services and customer experiences. Understanding your customers and their terms of reference is key.
Their expectations are informed by interactions with organisations well beyond your current competitive set. Pervasive social networks provide platforms for amplifying their impressions of your performance, good or bad.
History reveals a litany of once leading companies whose demise followed their failure to foresee or embrace new business models or adapt to changing consumer preferences. A true transformation requires a business to achieve a sustainable, quantum improvement in performance.
In the twenty first century, it is essential that you have the tools and frameworks to:
identify digital priorities across short, medium and longer term horizons
investigate new models of value creation
apply a digital lens to your existing products and services
understand your customers' multi-channel journeys
develop your digital marketing strategy