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I'm a retail customer strategy executive turned entrepreneur and consultant: a creative thinker, collaborator and designer. I have a keen awareness of consumer trends and digital technologies, an ability to simplify complexity, and a track record of harnessing this to exploit new business opportunities, enhance customer experience, and drive profitable growth.

In alliance with professional partners, I offer consumer brands and consumer facing businesses insights, practical advice, proven frameworks and platforms with which to define and manage the delivery of their strategic innovation and digital transformation goals.

I graduated with honours in medical science but followed my passion for design and the pace of the commercial world. A foundation in fast fashion, where innovation is a daily imperative, set me up to tackle a series of greenfield, internal consulting roles, each with a mandate to challenge the status quo and create value through the design and delivery of valuable new products, categories, services, customer experiences or brands.

I worked with some of the largest multi-national retailers and globally recognised luxury brands based in the UK, USA and Australia, and with Australia's largest TMT operator, before founding a digital-first design business in 2006. Leveraging digital throughout the business configuration, product platform and experience, Signarture was an early mover in delivering mass personalisation in the art category.

My practical experience in defining and delivering innovation strategies, both within corporations and from start up, is supported by first class postgraduate academic qualifications - I'm currently completing an MBA at AGSM (UNSW) - and formal training across human centred design methods; frameworks for driving lean / agile development of new value propositions and businesses; platforms for open innovation; alongside the classic strategy frameworks and the analytical approaches to structured problem solving.