Do you know what your customers, employees and stakeholders really value? Do you know how to avoid building new products or services that don't meet their needs? How to prioritise the most promising ideas for development?
Creating new value reliably requires ethnographic research to uncover customer, employee and stakeholder insights; expertise in trend interrogation to develop strategic foresight; an understanding of the strategic potential of digital and fourth industrial revolution (4IR) technologies; analytical rigour to build data driven intelligence and evidence.
I guide your team through a design driven process of discovery, sense making, invention and prototyping, gaining insight into the underlying motivations and preferences of your current customers, and those with one foot in your future. Request details →