The future begins and exists only in our imagination. You need the capability to recognize early signals, longer term patterns and harness diverse perspectives. And to mobilize your organisation, and those within your ecosystem, through creating and sharing stories of a future that speaks to your collective values.
A wide range of business decisions are often conflated under the umbrella of 'change and transformation'. A new framework suggests the differentiation is whether the outcome required is a change in Magnitude, Activity or Direction, aligning neatly to Core, Adjacent or Transformational innovation ambition.
The rise of platform business models and the shift to operating within new ecosystems of value rather than in linear value chains means that, for many organisations, their capability must evolve beyond designing and delivering a competitive customer experience, to designing and delivering a compelling experience for all ecosystem participants - consumers, producers and partners.
We're living in turbulent times. Prevailing business ideologies are being called into question; people are expecting more from organisations; and we're in the early stages of a fourth industrial revolution. Only organisations that develop a supportive culture and systemic approach to continuous innovation will survive.
Biotechnologies are set to transform not only healthcare but the value chains of companies in virtually every sector. They will determine what we eat, put on our skin, wear, how we build our physical infrastructure and power our every activity. Incumbents should brace for for the new generation of bio-native start-ups.