Much has been written about the need to review the capitalist models and the need to shift to ‘profit with purpose’ models that create ‘shared value’. Yet the rationale for creating shared value (CSV) is sometimes poorly understood, and it's important to distinguish it from corporate social responsibility (CSR).
Do you know what your source of strategic competitive advantage is today? Moreover, do you know whether that will that be sustainable and sufficient to support your strategic goals in your future operating context? And if not - which is likely - what new sources you will need to develop?
If you can generate new ideas you are creative // If you can develop these ideas into new products, services or experiences you are inventive // If from these inventions you can create value for customers, stakeholders, society and for your organisation you are innovative
Well designed and executed, connected strategies can enhance customer experience, boost operational efficiencies and lower costs, whilst higher digital trust correlates with higher revenue. Businesses must both understand the extent to which constant connection and the possibilities it enables is desired, and enhance their digital trust credentials.
In a world characterised by complexity and exponential change, it is incumbent on leaders to interrogate and anticipate the nature and risks of the wave of new technologies ushering in the fourth industrial revolution, and to consider the role their organisations play in harnessing their potential for the benefit of our resource-constrained planet and societies.