strategic innovation & design

Perspectives — business models & platforms

Distinguishing Disruptive and Sustaining Innovation

business models & platforms digital & 4IR technologies strategic foresight strategy

Distinguishing Disruptive and Sustaining Innovation

An organisation's capability to understand and anticipate disruption is critical. Success can be achieved through being either a leader or a follower when it comes to delivering sustaining innovation, but first mover advantage is undeniable at that point when the basis of competition turns, when disruption occurs.

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