The successful achievement of any ‘transformation’ goal depends more on the engagement and enablement of people than the deployment of technology. And in an ever more deeply interconnected future, it is essential to develop a systems view, and an integrated approach to transforming business models to support 'transformation as usual'.
The future begins and exists only in our imagination. You need the capability to recognize early signals, longer term patterns and harness diverse perspectives. And to mobilize your organisation, and those within your ecosystem, through creating and sharing stories of a future that speaks to your collective values.
The rise of platform business models and the shift to operating within new ecosystems of value rather than in linear value chains means that, for many organisations, their capability must evolve beyond designing and delivering a competitive customer experience, to designing and delivering a compelling experience for all ecosystem participants - consumers, producers and partners.
We're living in turbulent times. Prevailing business ideologies are being called into question; people are expecting more from organisations; and we're in the early stages of a fourth industrial revolution. Only organisations that develop a supportive culture and systemic approach to continuous innovation will survive.
Biotechnologies are set to transform not only healthcare but the value chains of companies in virtually every sector. They will determine what we eat, put on our skin, wear, how we build our physical infrastructure and power our every activity. Incumbents should brace for for the new generation of bio-native start-ups.
