The future begins and exists only in our imagination. You need the capability to recognize early signals, longer term patterns and harness diverse perspectives. And to mobilize your organisation, and those within your ecosystem, through creating and sharing stories of a future that speaks to your collective values.
The rise of platform business models and the shift to operating within new ecosystems of value rather than in linear value chains means that, for many organisations, their capability must evolve beyond designing and delivering a competitive customer experience, to designing and delivering a compelling experience for all ecosystem participants - consumers, producers and partners.
Well designed and executed, connected strategies can enhance customer experience, boost operational efficiencies and lower costs, whilst higher digital trust correlates with higher revenue. Businesses must both understand the extent to which constant connection and the possibilities it enables is desired, and enhance their digital trust credentials.
As both consumers and organisations struggle with cognitive overload from the rapidly escalating volume and velocity of data from ever more connected devices, AR offers up a much-needed panacea. Where current internet technologies place access to the right information at the right time at our fingertips, with AR, we will now have it in plain sight.
Design delivers the market value that separates the most desirable brands and businesses from the rest. The deep insights uncovered through the design process lead you to build emotion, meaning and identity into your product or service, wherein lies value to the customer, and your source of differentiation.