strategic innovation & design

Perspectives — value propositions

3D Printing - Empowering Sustainable, Distributed Manufacturing

digital & 4IR technologies value creation value propositions

3D Printing - Empowering Sustainable, Distributed Manufacturing

3D printing is ushering in a new atomic model for physical objects and a new era of pan-industrial competition. Any factory anywhere can potentially manufacture not just parts, but complete products for any number of industries, continually iterate and hyper-personalise these at low cost in response to market demand.

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Innovation from Business Design to Product Offering and Customer Experience

business models & platforms customer experience value creation value propositions

Innovation from Business Design to Product Offering and Customer Experience

Mention innovation to most people and, invariably, their thoughts will turn to the product offering. Yet opportunities for innovation can occur though throughout the value chain - starting 'backstage', within organisations' business design, right through to 'onstage', addressing customers' experience of the products.

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Prioritizing Innovation Effort: What Customers Really Value

design insight portfolio management value propositions

Prioritizing Innovation Effort: What Customers Really Value

In deciding where and how to compete, every organisation makes choices about the products and services they will offer, and the strategies they will pursue to get there. Having a well managed, systematised process to evaluate these choices is essential. You likely have many more opportunities to pursue than your resources permit and research indicates that it is your ability to allocate resources based on project merit that most strongly determines your innovation performance. A number of frameworks exist to aid prioritisation of the ideas for development. Their differences in rigour will impact on speed to market, and their suitability for deployment varies according to the scale...

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Outcome Driven Innovation and Jobs to be Done Theory

design insight value creation value propositions

Outcome Driven Innovation and Jobs to be Done Theory

Knowing which jobs are important and under-served informs opportunities for growth
By satisfying outcomes that are under-served - helping customers get a job done better, get more jobs done or do jobs for which there are currently no solutions-  creates value. Understanding constraints can open up new markets.  

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    Design Driven Innovation Strategy

    design insight value creation value propositions

    Much of the current conversation about innovation is heavily skewed to that delivered through the application of new and scalable digital technologies. Whilst this captures the headlines, it is but one of three distinct strategic approaches to innovation: 1. the aforementioned focus on delivering radical or disruptive innovation that delivers quantum leaps in product or service performance. This is almost always driven by a 'technology push' approach.   2. focusing on improving currently available solutions to better meet customer needs - so called incremental or sustaining innovation. This approach is grounded in 'market pull' and is most effective when underpinned by the robust application of user centred design.  ...

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