Perspectives — data intelligence

From Facts, Data and Observations to Insights

April 08, 2017 • data intelligence • design insight • value creation

Customer insights are formed by interrogating data, facts and observations and connecting empathically with customers' contextual needs. There are no shortcuts to deriving genuine customer insights. Customers don't always do what they say. Ethnographic research and techniques such as contextual immersion are the key.

Big Data Visualisation by Design

January 08, 2017 • data intelligence • design insight • strategic foresight

A tenet of design thinking is that making visual representations and prototypes facilitates communication of concepts and ideas. The goal of data visualisation design is to communicate information in a clear and compelling manner that conveys the impact of the true meaning behind the data.