Perspectives — design insight

The Business Value of Design & Design Thinking

September 09, 2017 • design insight • human experience • value creation

Design delivers the market value that separates the most desirable brands and businesses from the rest. The deep insights uncovered through the design process lead you to build emotion, meaning and identity into your product or service, wherein lies value to the customer, and your source of differentiation.

Fundamentals of Business Experimentation

June 10, 2017 • culture & capability • data intelligence • design insight

Businesses that hone their ability to design business experiments, as well as their expertise in data analytics, and incorporate experimentation as a necessary step in the process for approving new concepts, initiatives and ideas, are far better equipped to challenge convention and innovate with confidence.

Matching Amazon for Ambition

May 13, 2017 • design insight • digital & 4IR technologies • strategy

Having a very clear view of your customers, their problems, the business you're in and how this may be restructured to deliver enhanced value has never been more critical. Agile startups are harnessing innovative technologies to disrupt, transcend and pick off the lucrative elements of businesses posing a threat to every industry. For Australian retailers, one of the greatest perceived threats is the imminent arrival of Amazon - no longer a startup but a behemoth - which continues to pursue a relentless program of agile, lean start up style experimentation as it strives to win across all categories of retail. Amazon's ambition is to be the 'everything retailer', to generate more revenue that Walmart, and in order to do...

From Facts, Data and Observations to Insights

April 08, 2017 • data intelligence • design insight • value creation

Customer insights are formed by interrogating data, facts and observations and connecting empathically with customers' contextual needs. There are no shortcuts to deriving genuine customer insights. Customers don't always do what they say. Ethnographic research and techniques such as contextual immersion are the key.

Big Data Visualisation by Design

January 08, 2017 • data intelligence • design insight • strategic foresight

A tenet of design thinking is that making visual representations and prototypes facilitates communication of concepts and ideas. The goal of data visualisation design is to communicate information in a clear and compelling manner that conveys the impact of the true meaning behind the data.