The great success of design thinking has been to instil, in corporate innovation teams and entrepreneurial start-ups alike, the need to consider the triumvirate of Desirability, Feasibility and Viability. But an additional focus on Equitability will be essential to succeeding in the operating environment of the future.
Much has been written about the need to review the capitalist models and the need to shift to ‘profit with purpose’ models that create ‘shared value’. Yet the rationale for creating shared value (CSV) is sometimes poorly understood, and it's important to distinguish it from corporate social responsibility (CSR).
In a world characterised by complexity and exponential change, it is incumbent on leaders to interrogate and anticipate the nature and risks of the wave of new technologies ushering in the fourth industrial revolution, and to consider the role their organisations play in harnessing their potential for the benefit of our resource-constrained planet and societies.
The convergence of internet technologies, cloud computing, and augmented analytical tools to interpret the rivers of data flowing through our now connected physical world is enabling the re-imagining of new business opportunities and whole industries. It's an exciting time to be involved in innovation, in harnessing this exponential level of change to deliver superior customer experience, and drive profitable growth. Yet it seems that meaningful innovation, in a world where all systems are becoming inter-connected, is now harder than ever to execute, whether you're the start up or the incumbent. Transforming long established industries, whether automotive, pharmaceuticals, service or healthcare, requires sophisticated knowledge of regulations, testing protocols, and traditional physical assets in addition...
Managing strategic uncertainty in organisations requires you to develop your view of your possible, plausible, probable and preferable future. Developing strategic foresight requires asking better questions, recognising your unconscious biases, and collaborating with a well-informed crowd of super-forecasters.