Perspectives — strategy

Distinguishing Disruptive and Sustaining Innovation

December 21, 2015 • business models & platforms • digital & 4IR technologies • strategic foresight • strategy

An organisation's capability to understand and anticipate disruption is critical. Success can be achieved through being either a leader or a follower when it comes to delivering sustaining innovation, but first mover advantage is undeniable at that point when the basis of competition turns, when disruption occurs.