strategic design & innovation

Perspectives — value creation

Innovation from Business Design to Product Offering and Customer Experience

business models & platforms human experience value creation value propositions

Innovation from Business Design to Product Offering and Customer Experience

Mention innovation to most people and, invariably, their thoughts will turn to the product offering. Yet opportunities for innovation can occur though throughout the value chain - starting 'backstage', within organisations' business design, right through to 'onstage', addressing customers' experience of the products.

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Reducing Friction in Human Computer Interaction

digital & 4IR technologies human experience value creation

Reducing Friction in Human Computer Interaction

When designing for improved experience, removing friction from the interaction is a key goal. As we move towards the age of the ‘internet of things’, human computer interaction will evolve towards increasingly natural behaviours. And what could be more natural that speech, which we humans have relied on for millennia.

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Empathy Driven Experience Design

design insight human experience value creation

I recently came across an app which embodies true empathy, not to mention concern, for human behaviour. Created by New York-based artist and designer, Ekene Ijeoma, 'Look Up' is designed to engage with pedestrians who are often so absorbed in their mobile world that they risk their own safety by failing to look up as they cross the street. The app uses GPS to determine when a user is nearing an intersection, and on approach, an image of abstracted eyeballs appears on screen, lights up and the phone begins to vibrate. Not only that, using data from a government database, the app signals the relative danger of the approaching intersection, conveying the number of injuries and fatalities...

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Outcome Driven Innovation and Jobs to be Done Theory

design insight value creation value propositions

Outcome Driven Innovation and Jobs to be Done Theory

Knowing which jobs are important and under-served informs opportunities for growth
By satisfying outcomes that are under-served - helping customers get a job done better, get more jobs done or do jobs for which there are currently no solutions-  creates value. Understanding constraints can open up new markets.  

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    The Digital Future is Already Here

    human experience strategic foresight value creation

    The Digital Future is Already Here

    The future is already here, its just not evenly distributed. If you want to experience the future, and develop strategic foresight, Japan is always a great place to start. From fashion to technology, market research in Japan always yields strong insights. TeamLab are designing the future of  human computer interaction.

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